Aegon – The perfect team
OUR JOURNEY IN CHINA
After a very successful cooperation with the Dutch insurance company Aegon in SK and CZ, we were invited to a great international pitch for the newly established Dutch-Chinese holding Aegon-CNOOC in China. We won and started our very successful 2-year campaign in China, which we managed from our office in Shanghai.
The main star of our communication was one of the most beloved Chinese celebrities, the world-famous piano virtuoso Lang Lang. Despite the fact that our client entered the insurance market, among the very last, thanks to our campaign, after the first 2 months, the company ranked 2nd in supported knowledge, which helped to achieve excellent sales results.