Against Domestic Violence

AVON
2009

AVON CAMPAING IN EUROPE AND ASIA

In addition to commercial campaigns, we have worked with our long-term client Avon for many years on long-lasting concepts for the campaigns against breast cancer and domestic violence. For the second goodvertising line, we prepared a simple but very striking concept of bruise (modrina), which we recorded with real victims of domestic violence.
 
The campaign ran in 12 markets in Europe and Asia.  

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