Against Domestic Violence
AVON CAMPAING IN EUROPE AND ASIA
In addition to commercial campaigns, we have worked with our long-term client Avon for many years on long-lasting concepts for the campaigns against breast cancer and domestic violence. For the second goodvertising line, we prepared a simple but very striking concept of bruise (modrina), which we recorded with real victims of domestic violence.
The campaign ran in 12 markets in Europe and Asia.