Metaxa –Touch the sun
EUROPEAN CAMPAIGN FOR METAXA
The company invited us to the pitch, which took place directly at the global headquarters of Rémy Cointreau. The aim was to come up with a concept that would present Metaxa not only in the classic Greek style, but as a modern drink for young people.
In addition to a new interpretation of the story about the sun in the bottle, we created a completely new song, which became one of most successful songs of the summer. After successfully testing the campaign on the CZ&SK market, our campaign successfully entered the European market, including Metaxa’s native Greece, and helped the brand to meet its goals in the EU.