Touch the sun

The company invited us to the pitch, which took place directly at the global headquarters of Rémy Cointreau. The aim was to come up with a concept that would present Metaxa not only in the classic Greek style, but as a modern drink for young people.

 

In addition to a new interpretation of the story about the sun in the bottle, we created a completely new song, which became one of most successful songs of the summer. After successfully testing the campaign on the CZ&SK market, our campaign successfully entered the European market, including Metaxa’s native Greece, and helped the brand to meet its goals in the EU.