Time when the media had a monopoly on the distribution of information is over, and volume is being replaced by content. Thanks to the social networks, one strikingly original and surprising event may have a far bigger reach than a wholesome TV campaign. Therefore, our intention within our media part is not only to creatively use existing platforms, but mainly to explore new ways of spreading content, and to open new communication channels. And yes. We can also plan and buy standard media. But we do not wish to boast about this. This is granted.