Cyberbullying affects everyone — not only the victims themselves, but also their closest family members. The real-life testimonies of mothers whose daughters experienced online abuse are at the heart of this campaign.

For years, Orange has been committed to important social issues, including children’s online safety. Through its beznastrah.online program, the brand focuses on protecting young users and educating parents about digital risks. This long-term effort led to the campaign Influenchild (Influendcérky), which aims to raise awareness of cyberbullying and online security.

“As a technology provider, we feel responsible for our customers and their loved ones. We want to help them protect themselves from the negative effects of digital life and use technology safely and responsibly. Through beznastrah.online, we offer parents and children practical guidance to navigate the online world without fear. With this emotional campaign, we hope to draw parents’ attention to this important issue.“

Tomáš Palovský, Chief Communication & Brand Reputation Officer Orange Slovensko.

“When developing this topic, we realized that experience cannot be transferred. That’s why we chose mothers who had personally faced cyberbullying directed at their daughters as the main protagonists. When we found ourselves wiping away tears on set, I knew it had been the right decision.”

Ivana Polohová, Associate Creative Director