Alexandra Martináková
CEO & STRATEGIC DIRECTOR
With just one small change in life, Saška might have ended up teaching mathematics in elementary school instead of presenting graphs and data to clients. Her early love for numbers led her from a mathematics-focused gymnasium in Bratislava to studying sociology at the Faculty of Philosophy, where she learned to combine data with human insight. She began her career at the research agency TNS SK (now Kantar), growing into a Senior Consultant and Client Partner and working on brand strategy, communication, innovation, and customer experience for major clients including Tatra banka, Raiffeisen banka, Heineken, Telekom, and Orange. This strong analytical and consulting background prepared her for her role at MADE BY VACULIK, where she first led the strategy department as Strategic Director. In 2024, she became CEO, bringing professionalism, empathy, and strategic clarity to leading the entire agency. Outside of work, she enjoys following her children’s marketing trends and relaxing with TV series and films.