Created in response to low financial literacy among children in Slovakia, Tatra banka launched TABI — the country’s first educational banking app for young users.

Developed with psychologists, educators, game designers, and over 650 children, TABI puts kids at the center of the experience. A customizable digital character guides them through stories, quizzes, and challenges that teach saving, spending, and responsibility in a playful way.

Connected to the bank’s adult app, TABI enables easy pocket money management while encouraging meaningful conversations between parents and children. With free access to its educational content and an immersive AR launch, the app makes financial literacy engaging and accessible for all.