Building on its long-term partnership with hockey, Orange connects the emotional intensity of the sport with the everyday realities of family life in the digital world. Alongside cheering and moments of joy, hockey also brings situations where tension leads to less-than-gentle language.

It was precisely such a moment on the penalty bench that inspired the campaign’s main story, starring 20-year-old national team player and Roman Kukumberg Jr. from HC Slovan Bratislava.

Through a warm and humorous family narrative, the campaign shows how easily inappropriate content can reach children and how important it is to protect them. Just as parents once covered their children’s eyes, today they stand by their loved ones online, helping them navigate the internet safely and with confidence.